From the research I've done so far, I could safely say that TWMF is a festival I'd like to go to. The website is uses an active color scheme, rather than stark contrasts between black and white. In short, the site looks inviting and fun. It's most obviously a website for an event, and you'd want and event to feel inviting.
From a guests standpoint, this festival can be as much an "event" as just another day in your life. The choice of venues and the absent price of admission takes the festival away from being a happening and makes it more an event in the landscape of Asheville. In the case of Visions, our festival and conference is held at UNCW, so making the festival a part of the landscape could be rather difficult. The nearest analogy I could draw would be to imagine that we spread the festival between local hotspots like the Riverwalk, maybe the Jim Beam room at Front Street Brewery, Wrightsville Beach, etc. A more realistic approach would be to host the film and conference blocks on the UNCW campus, but inviting the filmmakers and speakers to mingle with the landscape by setting up smaller events at these "landmarks."Maybe lunch on Front Street or a barbecue on the beach. Ideally, those of us working on the festival would let the establishments know that we'd be funneling customers to them and they would offer our guests some incentive, like better drink specials.
Moving on, as a filmmaker, this festival offers a unique backdrop on which to see my film received. I believe people process art differently depending on the setting in which the art is taken in. A painting in a museum is taken in like a wine at a wine tasting, while the same painting in a dining room elicits a wholly different response. I'd like to offer the filmmakers attending Visions the chance to have their films both appreciated by scholars like a painting in a gallery as well as enjoyed.
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